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HFFA NEWSLETTER

 

 

 

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COMPANIES

EXECUTIVE EDUCATION FOR COMPANIES

Highly specialized courses: real intensive coaching courses, in order to align, strengthen and upgrade human resources.

Training for companies that HFFA offers is real tailor-made coaching developed on specific demands of companies.

Defining a priori the needed topics and actions, the programs are structured to simulate operational and strategic situations of the companies, working and analysing actual contexts to develop future strategies.

Offered exclusively to companies, managers, entrepreneurs and professionals to make up their mind and give form to each creative process by giving them new arguments and insights.

Managers must first acquire a strong culture of personal responsibility in the achievement of corporate objectives, becoming a source of inspiration and transmit it to their teams.

  

AREAS OF INTERVENTION

The contents of executive education courses for companies will be structured and performed to their specific needs in the following areas:

 

WEB COMMUNICATION AND BRANDING

  • FASHION WEB COMMUNICATION COACHING
  • BRAND IMAGE & WEB REPUTATION

 

COMMERCIAL DEPARTMENT

  • SALES EVOLUTION & INNOVATION COACHING
  • FASHION RETAIL TRENDS – STORY TELLING & COMMUNICATION COACHING

 

PRODUCT AREA

  • MERCHANDISING MIX & RATIONALISM COACHING
  • FASHION DESIGN & TRENDS
  • CREATIVE RESEARCH

 

FUTURE VISIONE & TREND INTELLIGENCE

Looking forward, to the new, and those that will be in the worlds of fashion, architecture, design, science, digital communication, food, and more. With the man who goes back to being the center of things. And the body that becomes sensitive element to measure, while the mind asks new nourishment.

To read the transformations instead of numbers. Or rather a dialogue with each other so as to outline future identity or, as we will be. Recognize if the products will be functional, organic or linear, purist or poetic, modular, nomads or more, but still tuned with the choices of the consumer / user. 

Study phenomena and social processes to identify the transformation of the relationship between people and products.

So to be able to recognize, in the present, the evolutionary potential and translate it into scenarios that suggest new products-services and/or marketing strategies and communication for different markets.

 

 

Red Future Lab   (under construction)

International creative workshop made ​​available to companies for the development of strategic plans, marketing, web communication and product development.

 

CONFERENCES & WORKSHOPS

CONFERENCES & WORKSHOPS

The world of Fashion is in constant evolution, certainly things have changed, and are even changing now, at this very moment.

The complexity of a global market that is fed by local ideas and initiatives is growing, presenting at today’s managers increasingly demanding challenges requiring superior preparation, capacities and strategic skills.

The world of Luxury unfolds new business opportunities and different markets with the new frontiers of Tailor Made and Bespoke.

Conferences and workshops HFFA are targeted to inform and inspire through content curated by our team of renowned professionals, actively working in the strategic areas of Fashion and Luxury.

Each event offers unique perspectives from those who are successfully navigating the ever-changing landscape.

  

PROGRAM:

TBILISI, Georgia. June 2014 - Strategies and Evolution of the International Luxury Fashion Market.

MILANO, Italy. June 2014.

 MEXICO CITY, Mexico. September 2014 - Fashion Styling & Trends.

 

 

UP-COMING CONFERENCES:

  • Web communication & social media - Milano, July 2014 and September 2014.
  • Future Vision & Trend Intelligence.
  • Interior Design: Fashion Retail Trends.
  • Fashion Journalism.
  • Luxury Distribution & Retail Management.
  • Bespoke Perfumes: the Taste of Luxury.
  • Contemporary Art and Fashion: Contamination and Business.
  • Luxury Menswear Trends: All about men.

EXECUTIVE EDUCATION AREA

MACRO TREND OVERVIEW

The main macro structural trends of the fashion industry are the "digitalization" of companies communication strategies and the "corporate responsibility".

Internationalization, multi-channel distribution, transmedia storytelling and product customization are now the four directions that guide growth and influence the companies strategies. Looking at today’s consumer, a growth of an increasingly segment turning to luxury is evident, especially in emerging economies, and also a segment that pursues a sustainable lifestyle, basing their purchasing decisions on their personal care, health and wellness, respect for the environment and the preservation of the planet, on the achievement of well-being.

 

EXECUTIVE EDUCATION AREA

The fashion industry is one of the most representative of what is called "Made in Italy" and for our country, fashion has always been a calling card universally recognized and held in high esteem.

Italy continues to be a nation of great interest to the world's elite; therefore, it is essential to continue to fill in the meaning of our "Made in Italy", for not being only perceived as a "minded in Italy, created elsewhere" but a brand full of positive associations related to know-how already recognized for decades (productive skills), that today more than ever, must be told through an innovative and exciting storytelling.

 

PROGRAMMES

HFFA

 

 

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