INNOVATION CONCEPT FOR FASHION STYLING
The Workshop provides a complete immersion of visual communication through the study of the image and the development of style to offer those essential tools for personal or business success.
The course aims at stimulating the participant's imagination and provides the tools to compose a very personal "cahier" of inspirations, a sort of archive for original visions which are constantly being updated and concomitant with one's own interests ( from a personal, business, professional, or ambitioned point of view)
The term "styling" refers to that process whose aim is to make any object or subject more beautiful. Such a process is structured according to numerous variables and depends on just as many contexts in which it is applied- editorial shooting or photographic video, Brand Consulting, Image Consulting, Personal Advisor, Visual Merchandiser – where the common denominator is the pursuit of beauty, a nice gesture, and aesthetic harmony which is reflected in the presence and in the environment that takes information on the personalities and specific preferences living it.
The ideal objective of the workshop will be to provide the knowledge to create a structured and potent "self-branding"; suggest an original tailor-made "know-how", the signature "packaging" and the adequate "visual marketing" to communicate it.
- Manager ( to complete and refine one's own "Self-Design" and/or understand and examine in depth all business levels influenced from aesthetics, merchandise, the product, marketing and human resources.
- Companies ( to train and update the professional figures involved in the structure at different hierarchical levels: from the visual, the in store personal advisor, styling office, the buyer, marketing and management level departments . )
- Freelancer ( ambitious or already started: they will be informed of the methods and concepts to fine-tune, apply, and innovate their professional approach both at a personal level and towards a potential client. )