Window Display

 

The store is where the business and the customers meet; it represents a crucial opportunity to build the brand’s reputation. In this sense, the “store front window” becomes an important means of visual communication; it is a key element in improving the brand’s image, making a product desirable, capturing the customers’ attention, and stimulating their desire to shop.

The Window Display workshop is designed to develop the essential tools for working in the window dressing and visual merchandising world; students acquire a vast knowledge of the latest product display techniques as well as techniques for managing the store image.

There is also an in depth look at the decorative, theatrical, and emotional aspects of window dressing.