Gucci restores Rebel without a Cause

" Gucci has a long tradition of supporting art and cinema , and we are proud to announce our tenth restoration project in partnership with The Film Foundation ," said creative director Frida Giannini.

" Thanks to Martin Scorsese and Warner Bros., the timeless story of Rebel Without a Cause will be appreciated by a new generation exactly the way it was conceived by Nicholas Ray . To make it even more special this event in the history of cinema, the partnership will with LACMA and the choice of the place of his presentation : Los Angeles , the city where the film was originally filmed in 1955 . "