The First Miu Miu Parfum

Coty already has licenses with fashion houses such as Chloé, Bottega Veneta, Balenciaga and Marc Jacobs.
This is the Prada Group's second fragrance relationship.
The first, signed in 2003, is with the Puig Beauty & Fashion Group, which continues to hold the license for Prada-branded fragrances and skin care.
Patrizio Bertelli, CEO of Prada Group, said he chose Coty as a partner to produce Miu Miu fragrances because "Coty is a benchmark company in the luxury fragrance industry, with its commitment to exceptionally high product quality, which for us was a fundamental requisite. It is also above all the ideal partner for interpreting the spirit of Miu Miu."
Michele Scannavini, CEO of Coty said of the Miu Miu partnership, "It is one of the fastest-growing brands in the fashion industry. It is global; it has a very strong personality, and it is one of the few brands of this caliber that doesn't have a fragrance extension." In addition, "for sure, it will help our share and penetration in the top specialty stores." He added that Miu Miu appeals to "the young, sophisticated and edgy customers," and therefore "it is going to be an addition to our portfolio."