Yoox introduces Rubli

Payment in ruble has been highly requested by Russian customers and will be available immediately on the portal Yoox.com . The company led by Federico Marchetti is present in Russia since 2006, and since 2009 has started on the path of localization, for which today are active in the country ( in the localized version for both desktop and mobile) group sites Yoox.com , Thecorner . com, Shoescribe.com and numerous e-stores of various brands under its management . This area is currently among the fastest growing for the group, with a vast potential yet.

According to the research ' Europe Digital Future in Focus ' 2013 ComScore , the end of last year, the online population of Russia has become the largest in Europe , surpassing both Germany and the United Kingdom. In addition, data analysis ' Russian eCommerce ' by Morgan Stanley revealed that e -commerce in this country will triple turnover by 2015 , reaching a value of 36 billion dollars from 12 billion in 2012 , and that purchases represent the net , always within the same year , 4.5% of retail sales .