Versus calls the attention to multimediality

Presented during an off season event in New York and produced in collaboration with JW Anderson - a young Northern Irish designer, considered perfectly in tune with the spirit of the brand for its courage and desire to dare - the new Versus collection seems to have all the cards in to amaze.

Among the elements that characterize it, together with the punk-rock style, stands its multimediality: indeed for the first time, through the google+ platform every fashion victim - not least the fashion bloggers and models - will have the chance to form a web community where they will be able to share - even and especially during the fashion shows - their thoughts, videos and photos.

Definitely an interesting challenge to the world fashion, widely known to be extremely  difficult to access... From this point of view, Versus seems to be the most appropriate name.