Alessandro De Benedetti the new creative director at Mila Schön

This new path sounds like a big challenge for the brand, a label with a great tradition behind it that is aiming to renew itself with De Benedetti's visionary approach. Having studied and worked in Milan the new creative director has already had a distinguished career so far. He worked in Paris as an assistant in Thierry Mugler's haute couture atelier where he was able to deepen his sartorial knowledge, in 2002 he debuted on the Milan runways and at the moment he is also currently working on developing his own brand Experimenti. « I'm planning to bring my own spin to the couture spirit that has made the Mila Schön label prestigious all over the world».