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New Boutique Hermés in Montenapoleone

New Boutique Hermés in Montenapoleone

The newly formed boutique on Via Montenapoleone replaces - after 26 years of honorable service - the historic shop in Via Sant'Andrea , the first flagship store in our country (born in conjunction with the Italian subsidiary in 1987 ), which has permanently closed its doors last Saturday night . " It is a real transfer . In Via Sant'Andrea leave the heart : it was our corner in Milan for many years, but now we are extremely honored and delighted to have arrived here ," says the CEO . Meanwhile, since 1987 they opened their doors 19 other brand tricolor , a clear sign of the specific weight that Italy has for the maison . In this perspective , the investment in Via Montenapoleone is a further symptom of confidence in the country: " Italy has always been a target market for us : we are a people of great connoisseurs , we understand and know immediately the best products ," Carrobio says .

The words of the CEO confirmed that the data more compelling by Hermès in 2013 , the year in which the house had a turnover of 1.767 billion during the period ( +11%) , with profits growing by almost 14 % , with segments such as jewelery and art de vivre ( with the decor to make the lion's share ) , which recorded a +40 % of sales, followed by a 21% + accessories and prêt-à -porter . But there is another surprising aspect : the luxury , or rather the craftsmanship of the highest quality, continues to grow in a balanced manner in old and new continents. Europe , always in the first half of 2013 , he scored 14% , Asia (excluding Japan) +17% , exactly like the Americas . And Italy in the last difficult five years has doubled its turnover , with 19 stores and a boutique, Via Condotti in Rome , which has the highest profitability in Europe. " Not having past experience in Via Montenapoleone , now I can not imagine what will be the results. But what is certain is that the crisis does not scare us ," concludes the Carrobio .

 


 

 

 

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