Bottega Veneta to promote fine arts in its flagship stores

Third stage of a thematic path structured to be set up in the exhibition spaces located inside the mono-brand Bottega Veneta stores with aim to "encourage the next generation of artists, support and safeguard the cultural consciousness", the exhibition follows "Damaged heritage" - the inaugural project focused on the fragmentation of the intangible cultural heritage of China - and "Talking objects" - the second exhibition, which aims to examine the way in which common objects interact in our life everyday.

In its linguistic assonance, "Facing Faces" smartly sums up the affinity that Bottega Veneta has carried  on  for years with the global promotion of the arts: it can definitely be considered an attempt to act in synergy with its clients, trying to go beyond the business relationship by making the luxury boutiques an alternative space that goes beyond the idea of concept store, placeing it on a much higher level.