Interior Design for Luxury Retail

 

The purpose of the Short Master in Interior Design for Luxury Retail is to prepare interior designers to propose sophisticated environments and innovative solutions especially to retail projects devoted to brands of the fashion and luxury industry, creating in this way compelling connections between the brand and its customers.

To create the spectacular scene of the product exposed and to project an ambiance capable of transforming purchasing activity into a moment of sensory experience, is the commitment of a Interior Designer specialized in Luxury Retail.

Respect and valorization of the brand image is necessary in order to successfully translate it into a display scenography.

In addition to fine-tune an own sensibility for discovering future changes on the different scenarios of consumption and transformation in the relationship between people and products, focusing on the most sensitive areas to be able to reach the greatest number of loyal consumers.

The course will enable the student to design retail spaces highly sophisticated through the analysis of consumer trends, interpretation of style and philosophy of a luxury fashion brand, in-depth knowledge of materials, and designing and rendering methodology.