MARKETING
 & COMMUNICATION FOR LUXURY

 

Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand’s values and identity, maintaining a market position consistent with the uniqueness and exclusivity intrinsic to luxury goods.

The Marketing and Communication for Luxury Winter school is designed to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.

The course will take an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned Luxury Brands.