Haute Future Fashion Academy is an innovative reality high-level training in the field of High End Luxury Fashion, Haute Couture and Design Concept. It was founded in 2010 with the aim of forming a new generation of Creative Directors and Strategic Manager and provide a concrete answer to the question of figures professional increasingly diversified and specialized. Through an avant-garde approach, HFFA intends to redesign the training in an international vision and projected into the future, aimed at recovery of craftsmanship and greater promotion of Made in Italy.
Manual craft skills, combined with a search for expressive and artistic qualities, have returned to prominence thanks to a renewed interest in the practical aspects of “creating fashion”. This is why it is so important to provide students with the cultural tools and design skills that will prepare them for the world of work and enable them to make a successful impact at the highest levels of the Fashion System.
An integral part of the HFFA teaching method consists of professional skills workshops, run on company-style lines, which enable the students to get hands-on experience of the requirements, rhythms and attitudes of the working environment.
All our courses are designed on the basis of the practical needs and specific requirements of companies in the sector, with which we are in constant contact. The Teaching staff include experts with excellent academic and professional backgrounds who have established themselves in the Fashion and Luxury sector. This provides our students with the chance of working in direct contact both with professionals as well as with leading organisations and companies in the Fashion sector.
This complete, innovative course has high academic standards as well as firmly established relations with leading institutions and companies in the Fashion System. This makes HFFA a centre of excellence for students and a reference point for businesses that choose to invest and innovate in this strategic sector.
The HFFA Campus is situated in the historic centre of Milan and occupies a strategic position, full of style offices and boutiques, just a stone’s throw away from the Duomo and via Montenapoleone.
It is situated in the historic premises of the SIAM Institute, the Society for the Furtherment of Arts and Crafts (Società Di Incoraggiamento Arti e Mestieri): set up as long ago as 1838, before national unification, it has always accompanied the processes of innovation that have involved the city of Milan and the whole of Italy.
The building has a surface area of over 5,000 m² and hosts, within its ancient Roman walls, prestigious historical and cultural resources such as the old Great Hall and the renowned Carlo Cattaneo Library, which contains over 6,500 texts and manuscripts dating to the eighteenth century.
The structure is a true paradise in the centre of Milan; with two large courtyards full of plants and flowers and a terrace with wonderful views, the premises are designed to offer students the highest levels of comfort. Open from 08.30 to 21.30, the Academy also offers fantastic opportunities to socialise, thanks to large study areas, an elegant self service cafeteria and a Fashion Lounge, accessible to students and professionals in the Fashion and Design sector.
LECTURE HALLS AND LABORATORIES
The lecture halls for teaching provide a friendly and stimulating environment, steeped in elegance and technology, and are equipped with Mac computers and a Wi-Fi connection.
As well as lecture halls, there are also laboratories designed exclusively for various practical activities, such as the Dressmaking and Tailoring Atelier, Perfumery and Sound Design. During the activities, students will be assisted by a technical expert, a tutor who will guide them in learning the technologies and the equipment.
LIBRARY OF FASHION AND DESIGN
As well as the old Library of the Siam Institute, the Academy also offers its extraordinarily well-stocked Library of Fashion and Design. With over 6,000 volumes, including both old and modern texts, the library is accessible to students and professionals who can carry out academic research or consult texts for their own purposes.
FACULTY AND VISITING LECTURERS
ANTONIO GIUSSANI Senior Shoe Designer CHRISTIAN DIOR • FABRIZIO TALIA Ex Senior Woman Designer JOHN GALLIANO + MOSCHINO • DARICELLO SERGIO Senior Man & Woman Designer VERSACE + GIULIANO FUJIWARA • STEFANO ZECCHI Filosofo & Scrittore • GODFREY DEENY Fashion Editor + Writer FASHION WIRE DAILY • ANTONIO MONACA Stylist & Fashion Editor COSMOPOLITAN MAGAZINE • ARIANNA PIETROSTEFANI Fashion Editor VOGUE ITALIA ONLINE • AMILCARE INCALZA Fashion Photographer • YLENIA PUGLIA Fashion Editor ELLE Italia Magazine • SABRINA GABRIELE Luxury Visual Merchandising LVMH • FRANCESCA MEUCCI Luxury Merchandising PRADA + LORO PIANA + BALLY • CARLOS OSMAN Senior Bag Designer GIORGIO ARMANI + LOEWE + LVMH • DAVIDE PETRAROLI Illustrator & Designer GIORGIO ARMANI + JIL SANDER • GIOVANNA MARCHELLO Marketing & Licencing Manager GIANFRANCO FERRE’ + DOLCE&GABBANA • MANUELA COCCI Senior Designer VERSACE + COSTUME NACIONAL • LETIZIA SCHATZINGER Fashion Editor In Chief D LA REPUBBLICA • RAFFAELE CIARDULLI Marketing Manager RICHEMONT/CARTIER • SERENA SALA Trendwatching PROMOSTYL PARIS + TREND UNION • ADRIAN COSTANZO Designer GIORGIO ARMANI + VALENTINO • MARIA GRAZIA PASE Stylist & Fashion Editor GLAMOUR + BAZAR COSMOPOLITAN + DONNA MODERNA • GERARDO MANDARA Journalist & Communication Manager L’OFFICIEL HOMMES + FASHION TV + WORLD FASHION CHANNEL + GQ • ILARIA DANIELI Fashion Journalist CLASS EDITORI + LADIES Magazine + GENTLEMAN Magazine • RICCARDO SCIUTTO Direttore Generale HOGAN GRUPPO TOD’S • DAVIDE CHIESA Architetto & Designer DRIADE • MARIANNA READELLI Trend Watching & Fashion Journalist CLASS EDITORI • DANIELA ROSSI CATTANEO Luxury Interior Design Architect • DANIELE PERRA Journalist Art Critic & Director UNFLOP Magazine • ILDO DAMIANO Editor In Chief GQ magazine • ETTORE BILOTTA Creative Director Haute Couture ETTORE BILOTTA - ALTA MODA ROMA • MARGHERITA PRESTI Bag Designer YSL • FABIO MARIA DAMATO Fashion Journalist MFF + AMICA • ROBERTO ALESSI Fashion Journalist & Director DIVA MAGAZINE • ROSSELLA MIGLIACCIO Fashion Image Consultant • CRISTIANO BALDAN Product Manager IRIS SHOES + MARC JACOBS + JIL SANDER + CHLOE’ • ROSSELLA BEATO Partner BRANDVALUE Luxury Market Studies • Collaborazione Grasse Institute of Perfumery • SANDRA ACETI Premier Mila Schon + Gianfranco Ferrè • ANNA COLLI Premier Prada + Loro Piana + Trussardi + Oscar De La Renta • FABRIZIO SONGA Managing Director Knowledge Value • ROCCO JANNONE Senior Designer Menswear Giorgio Armani • MANUELE CANU Senior Ports1961 + Mila Schon + Aigner • RAFFAELE BOCCHETTI Luxury Market Studies • MATTEO GUADALUPI Marketing & Communication TOD's + Facis • MAX SORTINO Senior Fashion Editor Vogue.it • PHILIP ABUSSI Sound Designer Mercedes-Benz + Freddy + Giuseppe Zanotti • VERONICA MAZZIOTTA Stylist Vogue Arts + Valentino + COS • VALENTINA ODORICO Communication Manager & Fashion Editor MAX Italia + RCS + Welcome Mag. • EMANUELA FRANZESE Visual Merchandising & Creative Manager Philipp Plein + Diesel Black Gold • MICHELE BRUNELLO Principal Dontstop Architettura + Creative Director Sino Eu Institute
LIVING AND STUDYING IN MILAN
For anyone wishing to become a professional and achieve success in the Fashion System, living in Milan is an essential obligation but it is also an extraordinary opportunity and an inexhaustible source of ideas and trends.
Milan is the International capital of Fashion and Design, the heart of Italian fashion goods, the absolute symbol of Italian style and quality-based industry.
Milan is the city where new trends are set, where the largest International events associated with Fashion and Design are organised, and a place brimming with luxurious boutiques full of leading designer names and Brands.
Milan means living in the centre of the Fashion System, being exposed to an infinite number of creative stimuli and taking part in the most important events linked to international fashion: fashion shows, exhibitions, conferences and all the initiatives that make this magic city a unique opportunity to experience and discover.