EXECUTIVE EDUCATION AREA
MACRO TREND OVERVIEW
The main macro structural trends of the fashion industry are the "digitalization" of companies communication strategies and the "corporate responsibility".
Internationalization, multi-channel distribution, transmedia storytelling and product customization are now the four directions that guide growth and influence the companies strategies. Looking at today’s consumer, a growth of an increasingly segment turning to luxury is evident, especially in emerging economies, and also a segment that pursues a sustainable lifestyle, basing their purchasing decisions on their personal care, health and wellness, respect for the environment and the preservation of the planet, on the achievement of well-being.
EXECUTIVE EDUCATION AREA
The fashion industry is one of the most representative of what is called "Made in Italy" and for our country, fashion has always been a calling card universally recognized and held in high esteem.
Italy continues to be a nation of great interest to the world's elite; therefore, it is essential to continue to fill in the meaning of our "Made in Italy", for not being only perceived as a "minded in Italy, created elsewhere" but a brand full of positive associations related to know-how already recognized for decades (productive skills), that today more than ever, must be told through an innovative and exciting storytelling.
