FASHION JOURNALISM

 

Magazines, social media and blogs are essential communication and idea-sharing tools in Fashion.

The Universe of Fashion is in constant evolution and this evolution gains a special value when shared by clients and potential customers. The Fashion Journalist's main challenge is to translate Fashion and its creativity in a universal language without losing a single nuance of its fascination. A high priest of the mysteries of Fashion who with art and sensitivity, reveals and influences.

The Fashion Journalism Summer Fashion School Course will enable students combine the love of writing with the interest in fashion and acquire the skills to become a fashion journalist using different media formats.Students will also gain understanding of the fashion world, developing their own critical thinking.

PROGRAMME

Week 1

Fashion Journalism and its contemporary evolution
Differences between on line Fashion Journalists and Fashion Bloggers
The most important Fashion Weeks in the World
Fashion magazines: international overview
Magazines and brands website

The Formats: Advertisement and Editorials: Advertorial - Paid public announcement, innovation and ambiguity
Magazine and brands: communication context
Professional ethics fundamentals

Week 2

The articles: The review of a fashion show
The "shopping column"
Lifestyle articles
The fashion oriented interview