Fashion Managers hold positions of significant responsibility and their job is to coordinate business and company management. They are professional figures combining a great number of skills and able to successfully manage a brand’s image by defining its mission and its position in the market.
They must possess organizational and managerial qualities and an articulated knowledge of the Marketing world, as well as being able to develop effective business growth plans and guide a company to reach its pre-established goals.
The structured three-year Fashion Business course is designed to train professional managers, giving them the skills to manage and coordinate all aspects of brand management, from defining a brand’s style to determining communication strategies and planning and developing Fashion collections.
Over the course of the three years, students will receive full training in this field, allowing them to acquire important knowledge of the commercial and organizational aspects of the business. To this end, they will develop the skills required to create effective business plans and develop marketing and integrated communication strategies.
The course will also provide students a thorough understanding of the Fashion culture, enabling them to study fashion, costume, art and design history and take an in-depth look at the rationales underlying a market in constant evolution.