TREND INTELLIGENCE
In the haute couture and luxury markets, understanding and anticipating trends represents a significant competitive advantage for companies.
In order to always be on the cutting edge and meet the needs of a very complex market, it is important to constantly trend hunt and research the market.
The Trend Intelligence workshop provides students with a solid understanding of social and consumer dynamics in the haute couture and luxury worlds, allowing them to develop effective strategies in terms of products, marketing, and business.
