Fashion Web Communication

 

The Short Master Course in FASHION WEB COMMUNICATION aims to study and analyze the strategies of online communication and present methods, software and every tool for web sites projection; create content, make sophisticated graphic design and create multimedia and animation elements.

In addition to traditional communication and public relations professionals, there are also new professions that require new and specific competencies: from an e -commerce web manager or marketing manager to community manager. Companies are looking for these professionals, usually young, who are able to make full use of the so called on- line new frontiers and are able to put leading companies, often legendary, in the world of fashion 2.0.

Being able to shape online content effectively is nowadays a necessary competence, especially in an evolving industry such as Fashion industry. Websites have become today an essential tool, a virtual place where a brand can interact and engage with their costumers, communicating its identity and reaffirming its reason of being.

The course objective is to form a complete vision of the web communication field and a specific, journalistic and globalized language.