Jewellery Marketing Management
The jewelry market, which its basic features have remained unchanged for centuries, is now facing a substantial differential mutation in different cultural areas.
In emerging market segments, a rapid growth in demand for jewelry its notorious which, for its intrinsic value, add those signs and meanings that only a brand’s strong identity is able to guaranty.
Instead, in mature segments or new maturity ones, the need of jewelry laden experiential elements, expressions of authenticity, pursuit of aesthetics, qualitative excellence and perhaps also of value, rises.
These revolutions make clear a reality, often exquisitely productive, in which emerging areas are in search of professionals to lead them to a brand identity, and the reality of mature areas, sometimes already structured, in search of sensitivity and skills that can improve their offer.
The course includes in-depth study of the marketing strategies of the global world of high-jewellery, product management and distribution; analyze consumers’ behavior, and provides an understanding of the cultural and historical roots of modern and contemporary art.