MARKETING & COMMUNICATION FOR LUXURY
Planning marketing and communication strategies for a luxury brand means being able to effectively convey a brand's values and identity, maintaining a market position consistent with the uniqueness and exclusivity intrinsic to luxury goods.
The Marketing and Communication for Luxury Short Master is designed to provide students with an in-depth understanding of the luxury market and introduce them to key marketing and communication concepts in relation to this complex field.
The course will take an in-depth look at positioning and target-audience theories and analyze specific case studies of some of the marketing and communication strategies adopted by the most renowned Luxury Brands.
The aim of the Short Master's degree course is to equip the student with specific skills related to the Luxury sector as well as to train high level professionals, able to develop strategies of a Luxury Brand Marketing & Communication throughout all of its lifecycle phases: from its conception to target identification, from its positioning in the market to maintaining the brand's value over time.
At the end of the Master course, students will have acquired an in-depth knowledge of the Fashion System as well as of the Fashion and Luxury market, they will have acquired specific expertise within the Fashion and Luxury marketing and communications.